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At RE/MAX, your success
is limited only by your ability, determination, and hard work — not by
restrictions one finds in conventional real estate companies. At RE/MAX, quality
people who are serious about excelling in the real estate business have the
freedom to realize their full business potential.
In addition, RE/MAX name
recognition, reputation for quality service, and market strength — which is
rapidly becoming worldwide in scope — afford Associates a considerable advantage
when competing for clients.
RE/MAX stands for "real estate maximums." In exchange
for paying a management fee and a share of the monthly office overhead, RE/MAX
Associates keep the maximum allowed amount of their commissions and receive the
many benefits of RE/MAX programs and services.
When an office is filled with top-producing agents, the
result is more yard signs and advertising throughout the market and more
customers walking into or calling the office. Momentum picks up even more
because there are only competent professionals handling the floor — converting a
high percentage of off-the-street business into listings and sales.
While all RE/MAX Associates contribute to group
advertising funds, you yourself determine how you want to invest in your own
individual advertising and personal promotion. At RE/MAX, it's the Associate —
not the Broker/Owner — who decides how much he or she should spend on
advertising and which media to use to best serve customers. Unlike agents of
other real estate operations, RE/MAX Associates are expected to receive the
leads they generate themselves. The independence and creativity of RE/MAX Sales
Associates are nowhere more visible than in personal promotion activities.
At RE/MAX, you create your own business plans and set
your own goals. No manager will tell you how many sales you need to make or
whether it's appropriate to pursue a particular professional designation. You
schedule your own vacations and work under your own pressure, not someone
else's.
Sales agents with conventional companies work within a
rate established by the particular firm. It's different at RE/MAX, where you
have the flexibility to negotiate commission rates with customers. This freedom
benefits both you and the customer, especially in the case of specialized
properties requiring
innovative marketing.
Since it doesn't have to cater to inexperienced or
marginal producers, RE/MAX training immediately jumps to the top producer's core
need — increasing business without increasing work time. All RE/MAX training
focuses on this goal, whether delivered via the RE/MAX Satellite Network,
national and regional conventions, or office-level training sessions. An
increasing number of RSN courses are worth credit for Continuing Education or
professional designations. A typical RE/MAX International convention includes
more than 130 educational sessions and numerous courses offering credit toward
professional designations.
RE/MAX Associates are known as innovators. They were
among the first to aggressively embrace personal promotion and buyer agency, and
to adapt technology to the real estate sales process. New ways of doing business
don't depend on top-down approval. The innovations start in the field and the
RE/MAX system responds with support. RE/MAX Affiliates are encouraged to be the
first to pioneer trends that lead to increased productivity.
At RE/MAX, you are free to hire licensed or unlicensed
assistants or create a sales team with members specializing in various aspects
of the business, all within the overall management framework of the brokerage.
This freedom enables you to build your business to any level you desire.
At RE/MAX, you enjoy the independence of running your
own business without the hassle of keeping shared equipment running, handling
staff payroll, getting the brokerage bills paid, dealing with business ownership
tax issues and meeting other regulations that are among the day-to-day
responsibilities of the broker. This arrangement frees you to focus on selling
real estate.
At RE/MAX, you have complete control of how much of
your income you put back into your business and how you allocate business
expenses.
The maximum commission concept means RE/MAX Associates
don't immediately lose a percentage of income — and thus the tax deductibility
of that "expense" — to a broker. Virtually all of a RE/MAX Associate's
commission earnings directed toward business expenses can be specifically
itemized as such.
Having the freedom of being in business for yourself,
you can set your own income goals at RE/MAX and plan the use of your time
accordingly. Convinced that leisure time is crucial to professional success,
RE/MAX encourages Associates to take time for other areas of their lives and to
recharge their energies.
Averaging more than 13 years in the real estate
business, RE/MAX Associates have built up reserves of satisfied customers. About
70 percent of RE/MAX transactions result from repeats and referrals, quality
prospects who require far less qualifying than new customers. The less
predictable sources of business make up about 30 percent of the transactions of
RE/MAX Associates. When a recession hits, it's the salesperson with the
contacts, the referrals, who will survive.
Being in business for yourself at RE/MAX, you have the
flexibility to choose your own listing and sales specialties. A glance at the
RE/MAX Referral Roster will disclose the variety of the more than 20 residential
and commercial specialty areas declared by RE/MAX Associates. These include
auctions, buyer brokerage, condominiums, farm and land, luxury homes, military,
new construction, relocation, rentals, and vacation and resort properties — the
entire property and housing spectrum.
With RE/MAX there is no pressure to market products or
services in conjunction with the real estate transaction. There is no risk that
the success of a transaction will be tainted by a customer's experience with a
product or service over which the agent has no control. No mandatory home
warranty programs. No satellite dishes or home improvement projects. No hotel or
car rental pitches.
Whether you are building a portfolio or liquidating
one, the idea of keeping the maximum gain possible by not giving up any portion
of a commission on transactions is attractive. Why sacrifice personal investment
returns to fund your broker's retirement instead of funding your own?
At RE/MAX, it's not going to be the new kid who
fills in on a suddenly sensitive deal because the broker thinks the experience
will do him some good. When you are away from work, only competent professionals
are there to shepherd transactions forward.
RE/MAX Associates are perceived as being independent
entrepreneurs. This earns the respect of industry peers and other professionals
in the community. And most important, it generates an intense internal pride
that comes from making your own way.
With more experience, more annual sales per agent, and
more professional designations than other salespeople, RE/MAX Associates have
shown the industry new heights in productivity by mastering the latest
technologies, sales strategies, marketing innovations and business systems.
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The RE/MAX network has grown every month since the
organization was founded in 1973. In 1998, "Entrepreneur" magazine ranked RE/MAX
the fastest growing of all real estate franchises.
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A powerful measure of a company is assessment and
recognition by others.
RE/MAX has been featured in major articles in mass-circulation periodicals and
receives frequent coverage in real estate magazines and newsletters.
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